JF Ptak Science Books Quick Post
Even though Churchill was enormously popular in the public mind (well over 80% approval rate in 1945...I guess the question would have been what was up with the remained who disapproved?) the Conservatives and Churchill with them were utterly swept away from power in the general election of the summer of '45, in the heights of victory in Europe and before the war in the Pacific was not yet ended. Clement Attlee was in charge as head of Labour—he was very skilled and competent and accomplished, though these characters were not manifest in his public persona, hardly a Churchill who shone through and through. It all made sense, in its way, though it was a shocking turn of the screw in the U.S. That's not to say that the Conservatives weren't shocked, though at least there was an understanding on that turn of affairs came to be. I doubt that was the case in D.C.
In any event, this pamphlet shows the vestiges of political posters for the '45 election a year or so later, promises that in their future looked not-so-good what with rationing still going on, a problematic economy, housing issues, battle weariness, and so on. The pamphlet was written by the Conservatives who tried to remind voters that Labour's labour has been lost, and one should return the privilege of government to the Conservatives. That wouldn't happen for almost another 10 years, when they and Churchill made their return in 1955.
The cover is very striking, and makes a clear point.
(It seems this is a rare pamphlet--I can find only one copy accounted for in WorldCat/OCLC, and that in the British Library.)
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