A Tiny Publication of Enormous Longing--a REAL Car, 1932

JF Ptak Science Books  Quick Post

This pamphlet, Your Car as YOU Would Build It, published by General Motors in 1932, is a partial sales brochure--wish book--planning guide for a variety, bubbled to the top of a box in a series of boxes filled with similar interesting and widely obscure publications.  Its main intent was to increase the interest of the reader in the car designs offered by GM, and it certainly piqued my interest if only in memory and hope--looking at the suggestions and offerings and choices, who in their right mind wouldn't enjoying making  adecision as the pamphlet offers?

For example, the fender skirt, long gone now but just going nice and strong in 1934:

And the engines--I'd like to have the choice of choosing a small four cylinder over a straight-sixteen:

And the body style:

And the simple question as to whether or not you preferred the "new" streamlined look:

They're just simply a beautiful collection of questions that makes one wish that the questions were more contemporary than jsut a piece of history.  In any event, there was a lot of thought generated by this 5x3" 23-page pamphlet.