JF Ptak Science Books Post 2019 (expanding an earlier post)
I am very attracted to the innocence and softly bizarre category of my store’s Outsider Logic Collection, like this little pamphlet that was published in New York in 1944. The pamphlets in this category are odd but still understandable, and the "what the ____!" response to the subtle ones isn't quite so high and the exclamation points not so many as in the cases of the Outsider Logic titles. Bizarre is different from that, certainly not hiding behind any lesser or ambiguous title--it stretches the category a bit as it is intended to be a parody of the more-popular magazines and their advertising sponsors, but it is really quite a bit different from a simple humous and pun-laden trip into dead-end future visions. It was copyright by the very far-reaching Hugo Gernsback, who in 1926 started the first magazine dedicated to the genre of science fiction (Amazing Stories) and for whom the World Science Fiction Society’s annual award for Science Fiction Achievement is named (the “Hugo”). Gernsback evidently had a taste for cheeky parody, producing similar magazines to this called Quip, Forecast, Jolliers, Tame and Newspeep--it seems though that Bizarre may have ultimately morphed into Forecast.
I guess that this was deeply weird for mass-production publication, and it was probably funny--now it is just weird, odd, and somewhat discomforting--a successful and intentional reach for being part of the Uninentional Outsider right from the start.
Most of the magazine is dedicated to imaginary electronic delights--analog electronics (though it is still fairly early to be having such dreams and using the word "electronics", as it was just barely two decades old at this point). One of the oddest of these inventions of the near future was the Electronic Odoranalyzer, which was necessary for reasons I couldn't discern. (I'd like to assume that odors are calculated and calibrated and a scent is chosen specifically for them, or it.)
The advertising was unusual as well: there were hats you could potnetially purchase of weeping willow Platina fox tails; some hats had tanks (as with the Le Chapeau Tank hat, modeled for the magazine and "worn pugnaciously at a slant"), and other hats had simple canons (as with the French Mitrailsuese). While wearing your tank hat you could also theoretically relax to your favorite tunes in style with a $125,000 radio--it was made for war profiteers who couldn't find banks enough to hold their cash and was billed as too expensive to steal.
Then there's the EBC--the Electronic Bed Company--with their magnificent new product, an invention "by the great sage of Hackensack" so spectacular as to make ordinary sleeping obsolete. The bed was an air-conditioned, self-washing, self-adjusting, self covering, fiberglass-cushioned, telephone-capable, air pillowed, air conditioned masterpiece that looked like it was about ready for anything but sleep, which I guess would make it revolutionary.