JF Ptak Science Books Quick Post
This is another quick stop to appreciate a job-well-done, a wonderful illustration for a largish catalog (12x9 inches) for Exide Electric Storage Battery Company (Philadelphia), which was printed in 1940. It would be simple to have a plain text cover for this sort of thing, being batteries and all, but Exide went the extra step and had designed for them this wonderful cover. It seems to transfer the reliance of their battery in the dark and cold environment via the working trains, their lights working, safe and secure. It is understated and very effective.