JF Ptak Science Books Post 1042
The booze-driven future as seen by Seagrams (written about earlier in this blog as Atomic-Powered Farms) that appeared in the pages of LIFE magazine from 1945 to 1947 were quixotically science fictiony in the waterproof-duck department brand of invention. Most of Seagram's visions were goofy even though they all seem to have been serious statements on the future. This example, the polywog air mail delivery system, seems to be as bad as any of them--worse even since the technology that the artist/designer was trying to circumvent was already far more sophisticated/logical/beneficial than this weird parachute delivery system for the mail. Once all the effort of packaging the mail into this contraption, retrieving it and then setting it up all over again for the next go is calculated, one would've been far ahead at all levels by just landing the bloody plane and getting rid of the mail. That, or of course, just pushing the mail out in a container with a standard parachute also would've been a better solution than the one pictured. here.
Obviously Seagrams didn't have their heart in futurology, except that which calculated the shortest possible time it would take to convince people to replace their empty Seagrams bottles.
Overall, this is just simply a very bad idea, no matter where you are in the timeline.