JF Ptak Science Books
The fabulous Black-Daylite Television, brought to the well-heeled by General Electric, boasted superior reception qualities in a 250-pound wooden cabinet with electronic tube-y warmth. For example, the gentleman in the photo was sitting there in his living room in Wilmington, North Carolina, confident with his fine camouflaged shoes (blending in perfectly with his floor), with the ability to choose between the programs coming from Jacksonville, Charlotte and Norfolk...getting "all 3 stations".
The photo is pretty deceptive: judging by the tiles on the floor, the television set is almost as long as the lounging chair, and if Mr. Bell's shoes are a foot long, then the picture he's receiving is just a wee bit bigger. The set retailed for about $700, which in today's dollars comes out to about $9500--it was expensive, and cost as much as some modest cars.