The second ad sells British nationalism, of course, screaming to its readers to avoid purchasing German rubber tires, “made in the same factory as the fabric for Zeppelins”. This appeared in The Illustrated London News for 23 October 1915. The Zeps had definitely appeared over London by this point, and the ad drives the point home by showing an exploding shell over Westminster Clock Tower (from 9 October 1915 issue).
We offer the weekly issue complete, removed from a larger bound volume, 32pp, with many more photos and much more war news. $35